Celebration, Resilience, and Empowerment
International Women’s Month, observed every March, honors the achievements, contributions, and resilience of women throughout history and across the globe.
It celebrates the profound cultural, social, and emotional contributions women make within families, communities, and society. No matter how visible or behind the scenes, every role women take on shapes the world in meaningful ways. From leaders and caregivers to educators and innovators, women navigate countless responsibilities, wearing many hats and breaking barriers along the way.
This month is a reminder of the enduring pressures women continue to face throughout history and the importance of pushing for progress. It’s about amplifying voices, advocating for change, and standing in solidarity to empower and uplift one another, both personally and professionally.
Similarly, in the world of skincare, it's not just about beauty products; it’s about celebrating personal stories, resilience, and empowerment. That’s exactly how we see it at LM Soelle. For founders Juliana and Wenus, their brand is a reflection of their life experiences, and the wisdom they’ve gained as women, mothers, and entrepreneurs.
What Skincare Means to Us—And Why It Should Matter to You
Beauty holds different meanings for every woman, and its definition evolves over time. For younger women, it often means achieving a smooth, dewy complexion. For older women, it may symbolize the ability to age gracefully, while for most mothers, beauty might be about maintaining a youthful appearance and staying fit after childbirth. Despite these varying interpretations, one thing remains constant: a woman’s love for beauty stems from her desire to be the best version of herself—and this is only possible through self-care, and skincare is a powerful practice of self-care. True beauty is not about conforming to ideals; it’s about honoring your uniqueness and nurturing your body to feel confident, healthy, and radiant.
Skincare is about dedicating time to care for your skin with intention. It’s a way to take control of your well-being, listening to what your skin reveals about your body’s needs. Skincare is also about making informed choices, rather than blindly following trends of what’s deemed 'beautiful.' By responding to your skin with products and routines that are suitable for you, skincare becomes an act of self-respect and self-love
Making skincare a consistent habit is a way to prioritize yourself in a world that constantly demands so much. It is an opportunity to carve out space for yourself, even in the hustle of life. By taking care of yourself, you’re able to show up more fully for others—whether it’s for your family, friends, or career. Skincare is all about YOU.
LM Soelle: A Brand Built for You
Founders Juliana and Wenus are more than just business partners—they are lifelong friends, devoted mothers, and strong women who have supported each other through some of life’s toughest moments. From Juliana’s courageous battle with breast cancer to Wenus’s difficult pregnancy, their bond has only deepened through both triumphs and adversity. Their friendship has evolved into a sisterhood that has enriched their lives, and drives their shared mission behind LM Soelle. As women go through the inevitable transitions that come with different stages of life, their bodies and skin change along the way. Juliana and Wenus’s journey has taught them that it’s not about what changes, but about the resilience in embracing and raising above them.
At LM Soelle, we believe that beauty is both inner wellness and healthy skin, because they are inseparable. 'We make skincare simple and effective, cutting through the clutter of complex regimens and unrealistic promises. Our focus is on offering products grounded in ethical practices, advanced technology, proven science, and high-quality ingredients. We’re committed to providing what truly benefits your skin and body in the long run, without unnecessary additives,' said Wenus, who, as a busy mother of four, sees the value of minimalism and trusts in safe, nourishing solutions.
Beyond offering great products, our brand is passionate about creating a platform where women can elevate each other through shared experiences and the joy of life and beauty. “My fight with breast cancer made me realise the essentiality of providing others the resources, knowledge, and empowerment they need to care for themselves—physically, mentally, and emotionally, as all aspects of health are interconnected, right?” said Juliana. Through skincare, we encourage women to prioritize their health, cultivate a positive mindset, and celebrate their inner strength every day.
LM Soelle helps women shine, not just in their skin, but in every facet of life.